V-Rubber are available in two compounds, one is for the local Thai market, is cheaper and has a harder compound (less sticky). The other compound is for export market and has a stickier compound, and naturally is more expensive. Easy to tell the two variations apart. The cheaper compound tyre is bare without wrapping, and the more expensive better compound tyre has the wrap as seen in the OP photo above.
BTW IIRC some big bike rental companies are adding the V-Rubber to the rear wheels only and not the front, while others are replacing rears and fronts as and when each needs replacing. Often this would be the rear first since rears usually have half the life of the front...